Amy Westervelt, an investigative climate journalist known for the podcast Drilled, turns her attention to the long history of how the fossil fuel industry has used advertising, public relations, and messaging to shape how the public thinks about energy, responsibility, and the climate crisis. Drawing on the tradition of accountability reporting she has practiced for years, Westervelt examines the campaigns and communications strategies through which oil and gas companies cultivated goodwill, forestalled regulation, and shifted the burden of climate responsibility onto individual consumers rather than the producers of fossil fuels. The book situates recent greenwashing within a much longer arc, showing how the same tools that built consumer culture in the twentieth century were deployed to protect an industry as the science of climate change became undeniable. Westervelt is interested not only in what these campaigns claimed but in how they worked—how public relations professionals, front groups, and carefully framed narratives influenced policy debates, media coverage, and the very language people use to talk about emissions and personal choice. Along the way she illuminates the machinery of modern persuasion: the think tanks, ad agencies, and communications firms that translate corporate interest into apparently neutral public opinion. Reported and argued in the accessible, pointed style of her audio work, the book is both a history of corporate messaging and a guide to recognizing its contemporary forms. For readers trying to understand why decades of climate awareness have produced so little structural change, Westervelt offers an explanation rooted in the deliberate management of public perception.