Technology journalist Zoe Schiffer provides the definitive account of Elon Musk's 2022 acquisition of Twitter and the chaos that followed. Drawing on hundreds of hours of interviews and thousands of pages of internal documents, she reconstructs the takeover from Musk's initial investment through the mass layoffs, policy reversals, and advertiser exodus that transformed one of social media's most influential platforms. Schiffer traces Musk's erratic decision-making: firing executives, demanding impossible work hours, reversing content moderation policies, and alienating the advertisers who provided most of the company's revenue. She profiles employees who stayed and those who left, capturing the internal culture of a company whipsawed by its new owner's impulses. The book examines broader questions about billionaire ownership of media platforms and what happens when someone with effectively unlimited resources applies business practices from manufacturing to social media. Schiffer, who covered the story in real-time for her publication Platformer, brings both breaking-news sensibility and retrospective analysis. Her account is detailed without being exhaustive, maintaining narrative momentum through events that sometimes seemed to defy comprehension. For anyone seeking to understand what happened at Twitter and what it means for the future of social media, this is the essential source.