Andrey Mir presents his media theory in an unusual format: 1,295 numbered passages, styled after tweets, that chart how digital media have reversed the effects of previous communication technologies. Where print created scarcity that made information valuable, digital abundance transforms signals into noise. Where broadcast media unified audiences, social media fragments them. Where earlier technologies promoted expertise, digital platforms undermine it. Mir, a Russian-Canadian media theorist who builds on Marshall McLuhan's tradition, argues that we are witnessing a return to conditions resembling oral culture: immediate, emotional, and tribal, but now at global scale. He calls this 'digital orality.' The format mirrors the argument: fragmentary insights that accumulate into a larger picture, meant to be scrolled through rather than read linearly. Mir examines specific reversals: how free expression leads paradoxically to censorship demands, how fact-checking produces more distrust, how text literacy gives way to image and video. The book requires active engagement from readers willing to synthesize compressed observations into broader understanding. It's a work of media philosophy for the age it diagnoses, dense with insight for those willing to do the work.