Historian Jennifer Holland examines how the pro-life movement made fetal personhood viscerally real through material culture - the pins, images, models, and dolls that circulated through churches, crisis pregnancy centers, and protests. She argues that these objects did political work that arguments alone could not accomplish, creating emotional attachments to the unborn that transformed how Americans thought about abortion. Holland traces how 'precious feet' pins, fetal development images, and plastic fetus models created a visual culture that represented abortion as the killing of a tiny, fully-formed person. She examines how crisis pregnancy centers used these materials strategically and how technological developments like ultrasound were incorporated into persuasion strategies. The book shows how the pro-life movement's material culture made abstract claims about personhood concrete and personal, helping transform abortion from one issue among many into the primary concern of social conservatives. Holland writes as a historian rather than an advocate, seeking to understand how this transformation occurred rather than arguing for or against it. For readers seeking to understand how the abortion debate took its current form, this work provides essential analysis of the cultural practices that shaped political mobilization.